WAACS’ school pen design for Bruynzeel My Grip was subject of a double page filling article in Dutch management magazine Management Team (MT). The article about Waacs and Bruynzeel My Grip is part of a series of articles called ‘Hollands Glorie’.
Journalist Rob van Leeuwen writes that Bruynzeel and WAACS are both examples of ‘Hollands Glorie’: companies that are internationally successful with unique Dutch products. Besides this article about WAACS and Bruynzeel My Grip, the DAF Variomatic, Doutzen Kroes, board game Stratego and Dick Bruna’s Nijntje appeared as examples of Hollands Glorie in previous editions of MT.
Read more about the Bruynzeel My Grip design by WAACS design