WAACS rules #17 DON'T BE AFRAID TO DISCRIMINATE

Not every product needs to be perfect for everyone

 

Boretti barbecues

The complete range

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Rule to be broken

A premium barbecue is like a fancy car. Typically dressed up with ingenious features and shiny accessories, so that even ladies can operate it effortlessly. It even looks like her own kitchen, where the lady operates best.

How we broke it

We felt it was time to break the trend and ask ourselves who is best behind the barbecue? Who is king and what does he want? Do real men want to barbecue in a kitchen? … The answer is NO. We need something rugged. For this, we go back to the toughness on the streets, where they barbecue in barrels.

Why we did it

Real men don’t want to barbecue in a kitchen. They want to get dirty, play with fire and smell smouldered charcoals and roasted meat. We give the man back what he needs. A charcoal barrel sturdy and tough!

The WAACS story

WAACS is experienced and likes developing premium barbecues. But designing a barrel grill hadn’t yet crossed our path. Finally, we found a client brave enough to forge the iron and make a barbecue that WAACS men would like to have.

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