WAACS RULES #27 PEOPLE DESIRE COMPLEXITY, BUT NEED SIMPLICITY

'Consensus is often shared blindness.'

RULE TO BE BROKEN
Every microwave has a door, a handle and a control area. The design is dictated by the structure behind it. UX and aesthetics follow that structure. As a result: they all look the same. An expensive microwave means the same layout but just with more metal. Beneath all the metal the functions are the same.

HOW WE BROKE IT
We have simplified the control area. The whole front is a glass facade. We did it with one thing in mind: a microwave heats, an that’s it. So you only have to choose power and time. That can be done with one knob. And while reducing to the essence we even looked at the 2 million pixel LCD’s. A simple dot matrix looks better.

WHY WE DID IT
We design microwaves. We know what defines them and what the limits and possibilities are. With this model we found out what happens when we leave behind us the limitations and when UX and aesthetics become leading, instead of the components behind them. In other words, we illustrate WAACS rules #27.

THE WAACS STORY
WAACS is working on microwaves for several clients. It’s not easy to make the big steps in existing ranges. But that doesn’t stop us from big thinking and from making smaller but fundamental changes.

MODEST WHEN OFF
When not in use the front of the microwave is a neutral black facade with little detail, blending in with any kitchen environment.

BRILLIANT WHEN ON
When turned on the device radiates light. A mix of colorful bright icons displayed by the LED display combine seamlessly with the ambient lighting from inside the microwave!

Detail interface

Detail interface

Rotary encoder controls time and power, center button is start/stop