When a noun becomes a verb, an idea becomes a legend. Marketers would have you believe it’s a science. That a product’s success can be measured in advance. That it’s formulaic. But success is a result of passion. And there’s no methodology of the heart (thankfully). Every new product begins with a motivation. A coffee machine designed to reinvigorate the consumer market and increase profit margins.
The idea phase follows, and this is where passion plays a critical role. Undertaking to design a new machine that functions flawlessly and is cost-efficient to produce, WAACS aimed to breathe new life into this standard kitchen appliance. Everyone secretly yearns for a butler. The signature bowed form WAACS devised for the new Douwe Egberts Senseo coffee machine gratifies this desire, symbolically anyway.