Slendertone Bottom Toner

Electrical muscle stimulation garment

DESIGN BASED ON REAL USER INSIGHTS

WAACS was asked to redesign electrical muscle stimulation briefs: a product that is rarely talked about. To gain sufficient insight in what could be improved, a context mapping research was set out to discover what users expected and wished for in such a product. We asked potential users to test the existing version privately, in their own homes, and tell us through a small diary booklet their experiences.
The main insight was that the participants were skeptical about the product. This became leading for the design process: how could we make users trust the bottom toner?

By using Idea Cards, small cards with solutions for different aspects, we created concepts focusing on high quality and providing a safe and trustworthy user experience.
The Slendertone Bottom garment has been ergonomically designed and incorporates four EMR stimulation areas in a comfortable shorts garment, a suitable fit for most sizes. The insights found were also used for marketing, packaging and product placement strategies: a holistic approach to deliver a complete product in all of its aspects.

Slendertone Bottom designed by WAACS
Slendertone Bottom designed by WAACS
Slendertone Bottom designed by WAACS
Slendertone Bottom designed by WAACS
Slendertone Bottom designed by WAACS