Industrial design knowledge base

Glossary of Product Design Terms

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There are 7 terms in this directory beginning with the letter U.
UI
The means by which the user controls an (electronic) apparatus. Typically in the form of buttons and screens but it entails any method of input and feedback on a product.
Unique selling point/proposition (USP) or Unique buying reason (UBR)
A unique attribute of a design. This can be used to differentiate a product or servie from the competition in the market.
Usability
The extent to which something is easy to use.
User
A person uses a product or service.
User Centered Design (UCD)
An approach and a set of processes that put the user and his/her needs and desires central in the design process. It requires to not only analyse and develop products with the users in mind, but also to validate their designs according to these user needs in real-world test environments.
User experience (UX)
A person’s perceptions and responses that result from the use or anticipated use of a product, system or serviceUser interface. A set of feelings evoked by using a product that can be the input or criteria for a new design.
User journey (user flow and/or user stories)
It communicates the sum of experiences that a customer goes trough with a product and/or service.