WE ARE WAACS DESIGN
We help brands and companies to develop new products based on consumer insights. The people that use our products are our inspiration.

WHAT WE DO
We design and develop consumer products including user interfaces and structural packaging. We design all sorts of products, ranging from beer bottles and coffee makers to medical braces and connected health devices. We develop products in plastic, metal, ink, pixels or any other material or medium for that matter.

HOW WE WORK
A detailed briefing can be a great starting point, but many of our clients choose to take advantage of our market experience. We often help our clients to find new consumer insights and formulate new market opportunities. At the start of every project WAACS helps you to ask the sharpest questions and to dig deeper to truly understand user experience. With these insights, we come up with meaningful solutions that go beyond existing trends, beyond the “new-to-be-new”. With a holistic approach to each new development, we combine advanced technology where it matters most with an appropriate user interface. Delivering the ‘most advanced, yet acceptable’ is our goal.

FOUNDED IN 1992
WAACS is experienced. Since 1992, we have reinvented ourselves three times. This has helped us to stay current and to keep a sharp vision. Over the years, we developed numerous innovative products such as the Senseo coffee brewing system, ATAG’s Fusion Volcano gas burner, Karvan Cevitam’s shaped can and the Medisana Target scale.

WAACS RULES #1: "NEW IS NOT ALWAYS BETTER. BETTER IS BETTER"

THE WAACS RULES
Development needs direction. WAACS thinks and acts from the WAACS rules. Rules that give direction and energy. Rules that we adopted from visionary people. Rules that keep us sharp and help us to find the essence.