CREATING MARKET OPPORTUNITIES

Translating consumer insights into a broad range of ideas

 

CREATING MARKET OPPORTUNITIES

Translating consumer insights into a broad range of ideas

Creating market opportunities

We developed the Idea Cards as a tool in order to create, structure, compare, judge and prioritize ideas during creative sessions together with our clients. The Idea Cards for a project are created using the consumer insights we found. Next, these insights are translated into concrete product ideas. Through brainstorming, ideas are documented in an interactive Idea Cloud.

The ideas in the cloud are a wide range of ideas for new concepts, scenarios and/or features for next generation products: from very feasible to more extreme ideas. Each one is visualized on an Idea Card with simple sketches and a short description. During a “play the cards” session with the client, we jointly select the most promising Idea Cards for future development. The combination of cards selected serves as the basis for a concept. Also a roadmap for short-, medium- and long-term development can be laid out.