What is the best place to start when coming up with a new product idea? At WAACS we begin by understanding the experience and the needs of the consumer or user of the product. We have developed a user-friendly research tool that inspires people to project their reflections, feelings and expectations about a product in a free and creative way.
This tool makes use of context mapping to illustrate the different stages of the needs of the user. Finding out how consumers behave, what they say and think, and what truly matters to them makes it possible for us to go beyond existing patterns and solutions. Profound consumer insights lead us to design better products.